Passionate about combining both sides of the brain–magic and logic–taking the best attributes of craftsmanship whilst unleashing hidden potential of process and technology, Myles Peacock has culminated into a proven innovator of industry process. The visionary leader presents a new industry paradigm of ideation, content creation, and production that is best-in-class, yet accessible, transparent, collaborative, agile, customized, and affordable. Myles incorporated CreativeDrive, a leading global content creation and production studio network which is a recognized leader and innovator of industry processes, technology and cost management. Under Myles’ leadership, CreativeDrive has gained industry recognition as a new business model that thrives at the intersection of Brand & Commerce; ideating, making and delivering high-quality relevant high velocity content, at scale, in any language, across any channel or trend, geo-targeted and optimized for e-commerce and data analysis.
" Our focus is to add continuous advantage and value to our client partnerships and we are relentless in this pursuit.We thrive on challenging convention and the status quo, and are thrilled that we have the opportunity to play our small part in such an exciting and rapidly changing time within the marketing communications industry. Hold on to your seats…..it’s going to be a fast ride! "
Myles has worked across the globe both on the agency and corporate side, with extensive experience, cross-cultural knowledge, and depth of understanding of how interconnected teams work, globally. CreativeDrive is the most extensive network of production studios in the world, yet the company is borderless, agile, and nimble, producing scalable, optimized content across platforms, devices, and channels. He has quickly established his vision of a company without borders by leveraging a world-class team of creators, makers and doers and cutting-edge technology. Today, CreativeDrive is a seamless and collaborative ecosystem, working with companies across industry sectors including fashion, beauty, lifestyle, consumer products, technology, transportation, and hospitality. Headquartered in New York City, Creative Drive has global points of presence in the U.S., Europe, Middle East, and Africa.
Myles has been a pioneer in directly addressing clients’ real business needs and realities with a clear vision. As an example, CreativeDrive significantly enhanced content creation and execution lifecycles across all engagement channels through their partnership with Estee Lauder. The brand now has dedicated content labs within CreativeDrive’s downtown NY studio, helping consolidate Estee Lauder's content production process while integrating divisions within the organization to remove duplication and redundancy within the process. “It’s always a privilege and honor working with the iconic brands and winning the ‘Supplier of the Year award’ across categories is a validation of our highly valued partnerships,” adds Myles.
CreativeDrive combines technology and talent to offer custom, scalable solutions to clients while its proprietary platforms and built-in end-to-end technology guarantees transparency, efficiency and data learning. CreativeDrive has been leaning forward and embracing technology as a “must have” and as such, has heavily invested in the most cutting-edge technology and top-tier talent, including technologists. Almost a third of their company consists of solution developers, analysts, and engineers –a much higher than average investment in research and development and emerging technologies for a creative organization. CreativeDrive is always looking for the latest and greatest technology, including AI and machine learning, to apply these innovations to ours and our clients' businesses.
CreativeDrive recently launched CoraCGI, a scalable CGI solution offering unprecedented speed and scale creating hyper-realistic 3D silos and digital scenes/vignettes which they edit and modify according to season, trend, and priority. This unique hybrid of smart technology, a single proprietary platform, and a dedicated team allows CreativeDrive to empower their clients to achieve quality, speed to market, cost-efficiency and personalized, cutting-edge content at scale, and believe this is a game changer in the industry.
CreativeDrive is a global, independent creative and content creation company offering graphic design services; packaging design; providing graphic and multimedia design services for the purpose of promoting the goods and services of others; providing online non-downloadable software for marketing professionals, artists and designers to effectively manage their internal efforts in providing advertising, marketing and promotion services.